The Onam campaign guide for Kerala food brands

For Kerala food brands, Onam isn't just a festival — it's the quarter. The businesses that plan two weeks out capture the pre-orders; the ones that improvise scramble.

Lead with the sadhya

A sadhya box pre-order is the perfect Onam campaign: high value, time-bound, and something customers actively want to reserve early.

• ✓T-12 days: 'Onam Aashamsakal — sadhya pre-orders open soon.'
• ✓T-5 days: the pre-order link with a limited-slot nudge.
• ✓T-2 days: last-call to everyone who opened but didn't order.

Reward your regulars with first access to sadhya slots — loyalty during festival season is when it matters most.

Schedule all three messages once, across WhatsApp and SMS, and spend Onam cooking instead of texting.