Your first 90 days on a loyalty program: a week-by-week plan

Launching a loyalty program is easy. Making it stick is where most businesses lose the plot. Here's the 90-day plan that turns a shiny new program into a habit — for you and your customers.

Days 1–14: Capture

• ✓Put the counter QR live and train every staff member to mention it once.
• ✓Set your welcome reward — make it instant and worth joining for.
• ✓Aim for enrolling 30% of daily footfall by day 14.

Days 15–45: Automate

Now switch on the campaigns that run themselves — birthday rewards and the 30-day win-back. Don't hand-send anything; let the system build the habit while you watch what converts.

The brands that win treat the first 90 days like onboarding a new hire — structured, measured, and patient.

Days 46–90: Tier & optimise

• ✓Introduce Bronze/Silver/Gold once you have enough members to populate them.
• ✓Review which campaign drove the most redemptions and double down.
• ✓Set one festival campaign for the next big date on the calendar.

By day 90 your program should run with almost no daily input — and your repeat-visit rate should already be trending up.